Facebook & Instagram ads that fill your pipeline
Meta Ads let you reach your ideal customers before they start searching. I run Facebook and Instagram lead generation campaigns that pair scroll-stopping creative with qualification steps, so you get leads worth calling back.
Built for volume and quality
The hard part of Meta lead generation isn’t getting leads. It’s getting leads that pick up the phone. Every campaign is set up to filter, qualify and feed real results back to Meta’s algorithm.
- Pixel and Conversions API (CAPI) setup
- Instant lead forms with qualifying questions
- Landing page campaigns for higher intent
- Audience strategy: broad, lookalike and retargeting
- Ad copy and creative testing framework
- CRM integration and lead quality feedback
- Monthly reporting and creative refresh plan
How I work
- 01
Audit & tracking
Before spending a penny more, I check conversion tracking is accurate and find where budget is leaking. Leads you can’t measure can’t be improved.
- 02
Strategy & build
Campaigns built around high-intent searches and audiences, with tight keyword and audience structure, strong ads and landing pages that convert.
- 03
Optimise for lead quality
Weekly search term, audience and bid management. The aim is leads that turn into revenue, not just a lower cost per form fill.
- 04
Clear reporting
Plain-English monthly reports: leads, cost per lead, what changed and what happens next. No jargon, no vanity metrics.
Frequently asked questions
Should I use Meta lead forms or send people to a landing page?
Both have a place. Instant lead forms usually give more volume at a lower cost per lead, while landing pages usually give higher intent. I often test both and add qualifying questions to lead forms to protect lead quality.
Why are my Facebook leads poor quality?
Usually because the form is too easy to submit, the offer attracts the wrong people, or the campaign is optimising for any lead rather than qualified ones. Higher-intent form types, qualifying questions and CRM feedback via the Conversions API all help.
Do you create the ad creative?
I write the ad copy and brief or produce simple static and video creative, and I work with your existing brand assets. Creative testing is a core part of Meta Ads management.
What is the Meta Conversions API?
It sends conversion events from your website or CRM straight to Meta, rather than relying only on the browser pixel. It improves tracking accuracy and lets you optimise for leads that turn into sales.
Want more leads without wasting more budget?
Tell me about your business and what's happening with your ads now. I'll reply within one working day with honest thoughts on where the opportunities are.