How to Improve Lead Quality in Google Ads: 7 Proven Fixes
Getting plenty of Google Ads leads but few customers? Seven practical fixes, from search terms to offline conversions, that improve lead quality fast.
Author
Reece Brammer
PPC Specialist, Endurance PPC
I’ve spent more than 10 years working in paid media, and almost all of it has been about one thing: generating high-quality leads. Not clicks, not impressions, but enquiries that turn into real customers.
Over that time I’ve managed Google Ads and Microsoft Ads accounts of all sizes, and learned that the biggest wins rarely come from clever tricks. They come from accurate conversion tracking, disciplined search term management, and feeding lead quality back into the platforms so they optimise for revenue rather than volume.
On this blog I share practical, experience-led advice and keep track of the platform changes that matter for anyone running lead generation campaigns.
Articles by Reece Brammer
Is Microsoft Ads Worth It for Lead Generation in the UK?
Microsoft Ads (Bing Ads) is often overlooked. When it works for lead generation, how it differs from Google Ads, and how to launch it without wasting spend.